How WealthManagement.sg makes money
Full disclosure of every revenue line. Advertising and featured-placement fees only — never commission on AUM, never click-through fees, never per-lead kickbacks. FAA s23B compliant.
The principles, plain
- Editorial rankings are editorial. No firm can buy its way into the Top 10 Private Banks, Top MFOs, or Top Family Office Advisors lists.
- Paid placements are flagged. When advertising appears, it is visually distinguished and explicitly labelled.
- No commission on AUM, ever. We do not receive any percentage of any account opened, asset transferred, or product sold.
- No click-through or per-lead kickbacks. Outbound clicks are not monetised. Lead-form submissions are not monetised as commission — only as advertising / featured-placement fees that are unrelated to whether you become a client.
- FAA s23B framing. Section 23B of the Singapore Financial Advisers Act restricts certain commission arrangements. We deliberately structure revenue outside that perimeter.
What we do receive
| SKU | Description | Pricing | Status |
|---|---|---|---|
| Featured placement on brand pages | Sponsored position on /private-banking-singapore Top 10 list and per-bank brand pages. Flagged with explicit advertising disclosure. | S$5,000–15,000 / month | Planned 2026 H2 |
| Firm Enhanced Listing | Claimed-firm subscription tier — enhanced profile, lead inbox, analytics. For IFAs, EAMs, MFOs. | S$199–499 / month | Claim flow port in progress (FA-app pattern) |
| Verified Profile stamp | Trust signal stamp displayed on firm and person pages. Verification via MAS RNF + corporate-email cross-check. | S$300–500 / year | Planned |
| Family-office partner intro fees | Introduction fee paid by receiving tax / legal advisor when a qualified UHNW introduction is made. Introduction fee not commission. | S$5,000–25,000 per qualified intro | Planned |
| Audit / pitch reports | "How [Firm] Reached SGD X AUM" reports and AI-narrative-control audits. | S$1,500 one-off / S$499 monthly | Planned |
What we do not receive
- ✗AUM-based commission from any private bank, fund manager, or advisor — for any account opened, asset transferred, or product sold via WealthManagement.sg.
- ✗Click-through fees on outbound links to firm websites.
- ✗Per-lead kickbacks tied to whether a matched lead becomes a paying client.
- ✗Retrocession or trail commission from product manufacturers.
- ✗Payment to remove or downplay negative information. Regulator-published facts cannot be paid away.
Editorial vs paid placement
Our editorial rankings — including the Top 10 Singapore Private Banks, Top MFOs, and Top Family Office Advisors — are produced from publicly-available metrics (MAS-published Key Personnel headcount, regulatory tier, public-press AUM mentions, Asia Legal 500 / Chambers Asia rankings where relevant). No firm can pay for inclusion in editorial rankings.
Paid placements, when they appear, are visually distinguished and explicitly labelled as "Featured" or "Sponsored". The same firm cannot simultaneously buy editorial ranking influence and have a paid placement card on the same page.
Comparable models we have studied
Our monetisation policy is modelled on a careful review of the strongest patterns in the global financial-adviser-directory market:
- Advieskeuze.nl (Netherlands) — explicit "no click-through fees, no lead fees, no advertising payments" stance, paid Checked-stamp at €100/year + Marketing package at €200/year.
- WhoFinance.de (Germany) — pre-publication review moderation, B2B SaaS upsell to advisors, white-label app-builder.
- Unbiased.co.uk (UK) — adviser subscription + per-enquiry value fee.
- Zoe Financial / FindAnAdvisor.com (US) — full disclosure of every conflict including referral arrangements.
If you find a discrepancy
Email hello@wealthmanagement.sg. Disputes about regulator-published facts are referred upstream to MAS, IRAS, or ACRA as the source. Disputes about editorial decisions are reviewed by the editorial team — see data takedown procedure (48-hour SLA).
How we make money — FAQs
How does WealthManagement.sg make money?
Through optional advertising / featured-placement fees paid by firms that choose to participate. We do not receive AUM-based commission, click-through fees, or per-lead kickbacks from any provider. Our revenue model is explicitly modelled on advertising rather than referral commission for Financial Advisers Act section 23B compliance.
Do you receive payments from private banks for matching clients?
No. The PrivateBankCTA matching form connects you with matched firms but our revenue from those firms is advertising / featured-placement only — paid as fixed monthly fees, not as commission on any account opened or any AUM transferred.
Are paid placements visually distinguished from editorial rankings?
Yes. Editorial rankings (the Top 10 Private Banks list, the Top SG Multi-Family Offices list, the Top SG Family Office Advisors list) are explicitly editorial. Paid placements when they appear are flagged with explicit advertising disclosure. Editorial firms cannot purchase their way into editorial rankings.
How is data sourced for the directory?
All firm data is sourced from the MAS Financial Institutions Directory (regulator-published), ACRA Open Data (corporate registry), and the firms' own published sources. Every fact-bearing data point carries a SourceChip provenance pill linking to its source. Fact-bearing rows we cannot source are not published.
Can a firm pay to remove negative information?
No. We do not accept payment to alter, remove, or downplay regulator-published information. Firms can dispute factual inaccuracies via the takedown procedure at /legal/data-takedown (48-hour SLA). Disputes about regulator-published facts are referred to MAS as the upstream source.
How does FAA s23B affect your monetisation?
Section 23B of the Singapore Financial Advisers Act is read by Singapore counsel as restricting commission arrangements between financial advisers and product manufacturers. We model our revenue as advertising / featured-placement fees specifically to operate clearly outside that restriction. Lead-generation revenue tied to AUM commission would create FAA s23B risk; we do not collect any such revenue.
Will this monetisation policy change?
New SKUs may be added but the principles remain. We may introduce: a verification stamp at S$200–500/yr (modelled on Advieskeuze.nl's Checked-stamp), advisor / firm-level subscription tiers for claim flow at S$49–199/mo, family-office partner introduction fees for qualified UHNW introductions (S$5–25k per qualified intro to tax/legal firms — these are introduction fees not commission, paid by the receiving advisor). Each new SKU will be added to this page with its description and pricing.